The workshop was organized in the series of Online Shopping Day 2015. At the workshop, enterprises were introduced to the process of collaboration to ensure the speed and quality of service.

The workshop 'Mobile e-commerce applications: Way to be successful'

At the workshop, Mr. Nguyen The Quang, Deputy Director of VECITA expected Online Shopping Day 2015 will make significant breakthrough. Accordingly, the expected number of participating businesses will increase 2.5 times to 2,500 enterprises than last year, registering promotional volume will rise about 5 times. In particular, the number of orders may increase 4 times to 650,000, equivalent to total transaction value of US$ 25 million.

Mr. Nguyen The Quang, Deputy Director of VECITA 

Mr. Nguyen The Quang emphasized: 'With the topic of shopping on mobile, organizers expect that this event will have access rate of 40% from mobile, instead of 28% as of 2014. The issuance of vouchers to shoppers also will be done through this channel.'

Chaired of the discussion, Mr. Do Ngoc Binh, Chairman of the Vietnam Post Corporation, Deputy Organizer said that transport firms will cooperate with the E-Commerce organizations to ensure the quality of delivery services to customers on December 4, 2015.

Mr. Do Ngoc Binh, Chairman of the Vietnam Post Corporation, Deputy Organizer (Left)

According to the Organizers, to achieve high performance for Online Shopping Day 2015, enterprises need to be well-prepared product quality as well as attention to delivery services, consulting and customer care. Besides, they should have the promotion programs, attractive discounts, etc ... Delivery enterprises will cooperate with e-commerce businesses to support e-commerce activities, creating the flexible capacity to meet the demand of delivery service to customers, creating opportunities for customer to control the delivery of their goods by using the tools, particular utilities. In addition, the purchase orders will be free delivery on Online Shopping Day this year in order to save expenses and commit the product quality to customers.

At the workshop, the representative from VECITA also consulted how to participate effectively, increased sales in Autumn Shopping Day. Accordingly, the participants registered on the website: http://onlinefriday.vn (enterprises must notify or register on the website: www.online.gov.vn), fill in the registered form and attach the Commitment form of Online Shopping Day. Aiming to approve the promotion programs, enterprises must guarantee Title - CLEAR; Real Value - EXACT; Discount rate (%) - SPECIFIED; Quantity discounts - SPECIFIED; Linked to the product on the enterprise websites.

In order to create favorable environment for enterprises, organizers  will have the practical consult with each type of product.

In addition, organizers also deployed some offline events and expected to attract about 5,000 - 8,000 customers. Also, from now until August 24, the organizers will work with businesses to select 2,015 products with the biggest discounts for the program.

It is reported that Online Shopping Day – Online Friday 2015 by VECITA – MOIT, E-Commerce Association (VECOM) and Electronic newspaper (VnExpress) will be held on December 4, 2015. On August 28, Autumn Online Shopping Day will be held as a launch event for Online Shopping Day 2015. This day will bring the opportunity to consumers purchasing the biggest online promotions of the year.