Covid-19 outbreak boosts online sales06/04/2020The Covid-19 pandemic has had a significant impact on consumer awareness and shopping behavior, boosting online shopping and deliveries
Growing online shopping
A recent survey of consumer behavior in the shadow of the Covid-19 pandemic, conducted by Nielsen Vietnam in coordination with Infocus Mekong Mobile Panel, shows that the pandemic has had a significant impact on Vietnamese consumer behavior. Specifically, 47 percent of Vietnamese have changed their food use habits, 60 percent changed their relaxation and entertainment plans, 70 percent reconsidered their travel plans, and 44 percent think their source of income has been affected.
A number of e-commerce platforms have chosen to work with supermarkets to boost online sales
Forty-five percent of those surveyed said they increased their food storage at home, 50 percent of them said they have reduced the number of visits to supermarkets, grocery stores and traditional markets, and 25 percent said they had increased online shopping and reduced offline shopping activities.
These changes are creating a great opportunity for businesses to strengthen online sales. According to the survey, the structure of best-seller products has changed, with sales of instant noodles, frozen food, pasteurized sausage, mouthwash, body care products, and tissue paper growing 67, 40 and 19, 78, 45 and 35 percent, respectively. Sales of homecare products, bottled water and canned food are also on the rise.
Opportunities for distributors
Nguyen Thi Kim Dung, Director of Co.opmart in Hanoi’s Ha Dong District said the number of online orders and deliveries for her supermarket system has increased from 30-40 to more than 100 per day, with products ordered online mainly including instant noodles and confectionery. Co.opmart Ha Dong has increased the number of shippers and provided free shipping for orders of VND200,000 and up with delivery within the capital’s urban districts.
Deputy General Director of Central Retail Group Nguyen Thi Phuong said Big C is increasingly accepting online orders and providing deliveries to maximize consumer comfort and ensure customers have fresh food without needing to store food at home.
A number of e-commerce platforms have chosen to work with supermarkets and launched different promotion programs to boost online sales.
Nguyen Anh Dung, Executive Director of Retail Measurement Services, Nielsen Vietnam: There is an obvious impact of Covid-19 on consumer habits, however we can expect a quick recovery given the high level of consumer confidence in Vietnam.
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